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We do not fill the page with every brand we can find. A casino needs to make sense for a UK reader on licensing context, responsible gambling visibility, mobile usability, support clarity and bonus presentation before it reaches the shortlist. We then compare it against the rest of the group rather than scoring it in isolation. That keeps the list tighter and gives each position a reason.

Some of the links on this site are affiliate links. If you follow one of them and later register with a featured casino, we may receive a commission from that operator. That commercial relationship does not let a brand buy its way to the top of the page. We keep the scoring grid separate so the editorial order still has to be defensible.

In most cases, yes, and that is one of the first things we check. UK readers commonly browse offers, verify details and play on mobile, so cramped menus or awkward cashier flows count against a casino quickly. The strongest brands keep the lobby readable, the registration path short and the bonus terms visible on smaller screens. If a site feels clumsy on mobile, it will not stay near the top of our list.

Identity checks are a normal part of regulated gambling in the UK. A casino may ask for documents when you open an account, when you change payment details or before a withdrawal is approved. We prefer brands that explain this early instead of surprising readers deep into the process. Clear verification guidance usually signals a better-run cashier area as well.

The headline score comes from the same six-point review grid shown above. We weigh safety and bonus fairness heavily, then look at games, support, payouts and mobile quality to shape the final mark. A brand can have an eye-catching promotion and still score lower if the rest of the experience feels messy. That is why the number sits next to notes, not instead of them.

RTP means return to player. It is a percentage used to show how much a game is designed to pay back over a very long sample of play, not what happens in one session. Readers should care because it helps compare games that look similar on the surface. Higher RTP does not remove risk, though it can make a title more attractive when all the other features are close.